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Market Research
Entering a new market? Or launching a new product in an existing one? It can be full of unknowns!
Robust market sizing that helps you make decisions backed by data. Grasp the potential of the market and its segments. Our vertical + methodology experts can guide your entry strategy into any industry or segment.
Events are a powerful marketing tool. But are you maximizing their impact?
Setup a smart, agile feedback mechanism for your event, online or offline. Assess and improve event impact with objectives. Now, no marketing spend goes unattributed! Find an impact assessment expert on InsightGig Today!
Are you keen to know how your brand is perceived in the market? And if the spends improved brand presence?
Experts on InsightGig can enable Brand diagnostics to ensure you know the customer's pulse, through regular dipsticks. With our incisive Brand Diagnostic Protocol.
Plan to launch a new product? What if you could test it so you can align to user preferences from the word go?
Use curated frameworks from InsightGig experts to conduct a concept test suited to your time and budget. Ensure your launch investments are optimized for success!
In a dynamic market, knowing your competitors can be half the battle won! But you need to work with more than their brand positioning.
Research Experts on InsightGig can provide A multi-faceted, complete view of your competition, using consumer input, secondary research, and social media data!
Feel marketing dollars went missing? With multiple consumer touchpoints, it can be hard to understand how they are working for you.
Find your expert here to conduct a campaign impact study to understand ROI on reach, effectiveness, and the role of individual elements.
As a brand, you work to own the right space in the consumer's mind. Is your brand perception relevant and competitive?
Our experts can help you with Brand perception studies that generate valuable insights to increase customer affinity for your brand.
Customer Experience Management
Happy customers increase loyalty. What are your customers’ happiness and pain points?
Decode the nuances of your customer’s brand experience, enabled by Customer Satisfaction Surveys from our experts
Has your brand lost a few customers? Knowing root causes can stem the leak and even bring customers back.
Our experts can do a contextual diagnosis of lapsed customers with actionable insights to reverse the trend and grow adoption.
How do you ensure your customers' experiences across touch points are unique and aligned to your brand?
Build A visual blueprint of your customer’s complete brand journey that leads to designing more empathetic experiences - with our Customer Experience partners.
Do you want to shift from reactive customer support to proactive customer centricity?
Our CX experts can design Customer experience management programs that help you measure experience across the customer journey
The extraordinary events of 2020 have reinforced the business importance of employee experience. Wondering how your people are doing?
Establish a sustainable program to get the pulse of employees’ changing worldviews. Now enable action with intelligence and empathy.
Are your employees returning to work after a hiatus? Are you considering a hybrid workforce model?
Gain Deep insight into employee sentiment and an early view of the strengths and weaknesses of new models, to enable course correction with the help of our EX Experts
With work paradigms shifting, do you know how your employees are coping with change? How can you ensure they stay productive and happy?
Quick pulse surveys can provide a clear picture of employee sentiment can help you set sentiment baselines without deep investments on time and cost
Data and Analytics
Have a lot of unused, siloed data in your system? Feel there might be actionable insights there?
Our analytics experts can sift through the data, identify insight, and organize it to assemble a more holistic view of your business trends.
Would you like to know what customers are saying about your brand on social media? And pre-empt or resolve issues?
Our data science experts can identify topics around which your brand is being discussed, and understand the related sentiments.
Would you like to identify churn in time to prevent it? Would you like this model to be as specific and preemptive as possible?
InsightGig has Data Science experts to build business specific churn predictors, so your client-facing teams can prevent churn and grow adoption.
When converting new customers, do you want to maximize chances of success by deploying resources more scientifically?
A data-driven prioritization of new customer opportunities that leads to better conversions and optimal use of sales resources. Find your Expert on InsightGig
Are you sitting on a lot of unstructured customer data that could be hiding insightful themes?
Our Deep Learn experts can help you identify hidden patterns, build intelligent frameworks, and uncover valuable insights.
Immersion and Idea Generation
Are your partners following brand tenets and processes? Is your customer getting the experience you have carefully designed?
Setup Mystery audits to assess implementation, spot training cues, and provide ideas to make the process intuitive.
Designing a new website or online service? Need to see how your customer experiences it so you can modify the design?
Collaborate with our experts to design a walk-through to observe customers, and act on their positive points and sharp edges, backed by our Innovation Experience experts.
Are you planning a new initiative and wish to make customers the front and center of the development exercise?
Our Innovation Experts can co-opt the customer into the design, using frameworks that increase chances of in-market success.
Are you a B2B software service provider wondering what your customers’ emerging needs might be?
We have experts who can Manage an active, participative customer panel to understand latent needs, spot opportunities, test new features, and ensure market fitness always.
What deeper psychological or social associations have your customers developed with your brand? Do you want to align more strongly with their worldviews?
Our experts specialising in semiotics-based approaches can offer perspectives on the role your brand plays in the customer’s socio-cultural context.